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Digital Accountancy Show 2024

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How to unlock the potential of Intelligent Automation, Conversational AI, and AI-Driven Analytics in your practice and your clients’ businesses

Marie Speakman

Intelligent automation, conversational AI, and AI-driven analytics are transforming the way we work. Providing new opportunities for efficiency, improved customer experience, and better decision-making.


To leverage these technologies effectively, businesses must identify their specific needs and challenges and explore how these technologies can be applied to solve them.


Here are three key points to keep in mind:

•Intelligent automation can streamline repetitive tasks, reduce errors, and free up resources for higher-value tasks, leading to increased productivity.

•Conversational AI can provide personalised support and assistance to customers, leading to improved customer satisfaction and loyalty.

•AI-driven analytics can quickly identify patterns, trends and lead to better decision-making. Identifying ideal clients for accountants and upselling services.


While technology can provide significant benefits to your practice, it’s essential to consider the human aspect of leveraging these technologies effectively. Reskilling and upskilling employees, promoting collaboration, and managing change are all critical aspects to consider.

June 15 @ 10:10
10:10 — 10:40 (30′)

How-To Hub

Marie Speakman