Digital Accountancy Show 2023

Digital Accountancy Show returns 15th June 2023

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Management Reporting vs. Planning & Forecasting to Help Owners Exit Successfully

Steve Darnell
Sue Penney
Michael Hemme

A P&L and Balance Sheet are not Management Accounts. Business owners need to focus on the future, plan, and forecast. But how do you profitably provide these services whilst keeping all the other plates spinning?


Hear how founders Michael Hemme of MDH and Sue Penny of Penny’s Accountancy, two very different firms, explain how they help owners scale and exit successfully and attract high-value clients, like moths to a flame.



1. Why backward-facing Management Accounts, P&L, and BS, are not sufficient.
2. Why Planning and Forecasting, facing forward, is in high demand, highly profitable, and extremely scalable.
3. How helping clients prepare for and exit successfully is the most lucrative work an accountant can offer.
4. Why Financial Advisory is essential for attracting and retaining the best talent.


Facilitated by Steve Darnell of VFD Pro – dedicated to helping owners Survive, Thrive, Grow, and Exit Successfully

June 15 @ 14:30
14:30 — 15:00 (30′)

Advisory Live

Michael Hemme, Steve Darnell, Sue Penney