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Brand, UX, CX…WTF? How to connect your marketing to a better client experience

01 Apr 2025
Advisory Live
DAS25

Marketing for your accounting firm can become yet another to-do list.

Build the website. Write the blog posts. Post on socials. Use AI to create content. Ultimately what your clients and prospects are looking for is an experience: they want to feel something. To go from frustration to hope, from confusion to relief.

Join Karen Reyburn (Founder, Creative agency PF) and Steve Kreeger (Founder, Accounting firm & Marketing agency Shapes) as they explain:

  • Why ‘brand identity’ matters so much, and where the most common gaps are for accountants
  • The core brand assets that will help you get better impact when using AI in your marketing
  • Why your website needs to match the real world experience of working with you 
  • How every digital interaction either builds or break trust: and what to fix first
Speakers
Steve Kreeger, Creative Director / Co-Founder - Shapes
Karen Reyburn, Founder - PF
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