CFOs today are grappling with an overwhelming array of technological solutions, yet many still feel they lack control over their financial health. Insights from AccountsIQ’s CFO Mindset Report reveal that 76% of finance leaders don’t feel completely in control, and 86% admit to making critical financial decisions without sufficient data or insight. Join Jack Overton (AccountsIQ), Jack Deeming (Dains), James Sundin (R.E.P.R.E.S.E.N.T), and Julie Sinsbury (Moore South) to explore whether finance technology is being sourced and implemented effectively and how accounting firms can step in as strategic advisors to help businesses fully leverage their digital investments, whether through strategic guidance or outsourced support. Takeaways: - Is tech implementation the real challenge? A deep dive into whether businesses are failing to harness financial technology effectively and if advisory services can bridge the gap. - Procurement vs. advisory: Exploring the contrast between client-led tech procurement stress and the value of accounting firm-led digital advisory. - Mid-Market opportunities: How accounting firms can position themselves as essential partners in navigating the evolving finance tech landscape.