Accounting is a unique profession, balancing technical skill, ethical responsibility, and business insight. But this sense of uniqueness can sometimes hinder progress. In this session, we’ll explore how a mindset of “accounting is different” can lead to resistance to change, a lack of awareness of broader trends like AI and automation, and missed collaboration opportunities. Join Ian Phillips, Head of Partner Sales at Xero, to learn how embracing both the distinctiveness of accounting and lessons from other industries can empower your practice to innovate, adapt, and thrive in an ever-changing landscape.