Social media is no longer just a platform for connections—it’s a powerhouse for driving business success in the accountancy world. This session will dive deep into how accountants and firms can use social media strategically to build their brand, foster trust, and attract the right clients. The session will include: - Creating engaging and compliant content tailored to your audience. - Leveraging data analytics to measure ROI on social platforms. - Exploring platform-specific strategies (e.g., LinkedIn for B2B and Instagram for creative storytelling). - Case studies of accountancy firms that turned followers into long-term clients.