As the ecommerce industry continues to mature, so do the accounting challenges that online sellers face.  From managing multiple sales channels and ensuring VAT compliance, to navigating complex cross-border transactions, ecommerce businesses increasingly rely on accounting professionals to bring clarity and control to their financial operations. For accountancy practices that have embraced this complexity, the rewards are clear: access to premium clients, stronger margins, and reduced churn. With the ecommerce industry still expanding, there is ample opportunity for firms to carve out a valuable niche by serving this market. In this practitioner-focused panel, you will hear directly from UK accountancy leaders who have turned ecommerce challenges into a powerful growth driver for their firms. We will explore: What Prompted Their Move into the Ecommerce Space Uncover the key reasons these professionals chose to specialise in ecommerce. Learn how addressing complexity can attract premium clients, strengthen your brand, and unlock sustainable growth. How They Built Processes to Manage Ecommerce Complexity and Maximise Profitability Gain a practical understanding of the workflows, technologies, and staff development strategies these firms used to efficiently handle ecommerce clients, without straining their resources. Where They Plan to Double Down for Growth in 2025 and Beyond Hear their forward-looking insights on marketing to ecommerce clients, engaging with online communities, and refining their positioning to ensure ongoing success as digital marketing continues to evolve. Walk away with actionable guidance to help your practice seize the ecommerce opportunity and thrive in 2025.