Business owners are continually faced with a raft of ups and downs and ever-changing regulation. In this session, Xero Managing Director Alex von Schirmeister will speak with a seasoned small business owner to discuss the realities of running a business in the UK today and how to help bring the slower starters along on their digital journey. Get insights on the challenges facing small businesses, why they need trusted advisors now more than ever, and how accountants and bookkeepers can play a pivotal role in helping businesses not only survive but thrive.