This session will explore how growth-focused organisations leverage customer feedback to support their growth, cross-selling opportunities and retention strategies.   It will be led by Verity Relationship Intelligence, who have 20 years of experience helping organisations:   - Use customer feedback to develop best-in-class account management practices - Identify client opportunities and mitigate risks - Build stronger, more profitable customer relationships that drive ROI   In a marketplace where product differentiation is increasingly difficult, ambitious accountancy firms will need to focus on delivering an exceptional customer experience to stay ahead of their competitors.   This session will help start you on this journey.