Speakers

Ian leads Partner Sales at Xero UK, empowering accounting and bookkeeping firms to embrace cloud-based solutions and drive innovation in their practices. With over 10 years of experience in the accounting industry, including nine years at Xero, Ian has a deep understanding of the challenges faced by professional services firms and their small business clients. He’s passionate about leveraging technology to revolutionise how firms serve their clients and is dedicated to supporting professionals in their journey toward digital excellence, helping them deliver superior client experiences.