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HedgeFlows appoints former Xero Director Glen Foster to Advisory  Board, ahead of Accountants Dashboard Launch 

Foster joins with decades of experience at leading accounting software firm Xero,  overseeing the sales cycle and company growth 

London, May 24th HedgeFlows, a financial toolkit for SMEs, has appointed former  Xero Sales Director Glen Foster to its advisory board ahead of the launch of a new  Accountants Dashboard.  

With his extensive experience in the accounting and financial services sectors,  Foster will accelerate HedgeFlows’ expansion by championing its accountancy  solutions to partners and prospective clients. 

During his 12-year tenure at accounting software giant Xero, Foster played a pivotal  role in overseeing the sales cycle and driving company growth. Prior to joining  HedgeFlows, he served as the Managing Director UK&I at Libeo.  

The news precedes the upcoming Digital Accountancy Show in June, where Foster  and HedgeFlows will unveil and showcase its solutions for accountants through  demonstrations at the event.  

Glen Foster, Advisory Board Member for HedgeFlows, said: “Accountants  witness first-hand the challenges of doing business internationally but often feel at a  loss as to how to properly support SMEs who are being held back from international  growth. Financial toolkits and platforms are essential to providing proper advice and  guidance to businesses and I’m looking forward to working with HedgeFlows to  develop these services and deliver first-class support to accountants.” 

Neh Thaker, Co-Founder of HedgeFlows, commented: “We are delighted to  welcome Glen to our Advisory Board, bringing decades of accounting software  experience at leading firms in the industry. Doing business internationally can be a  risky and unsettling process for SMEs and early-stage businesses, and it is vital that  they have access to resources and support to enable simpler financial planning, risk  management and AP/AR automation across currencies. Glen will play a key role in  further developing our offering to accounting practices to continue empowering both  accountants and the businesses they serve.” 

HedgeFlows is a financial toolkit helping accountants to streamline payments,  reconciliations and cash flow risk management in any currency. Similarly, to cloud  accounting, the HedgeFlows platform allows businesses to be more effective and  creates opportunities for accountants to deliver more value-added services to  growing businesses. 

About HedgeFlows 

HedgeFlows is a smart toolkit to manage international finances for small and  medium sized enterprises (SMEs). 

The HedgeFlows platform is designed to enable SMEs to grow and compete  internationally by easily managing the financial risks and complexities of trading in  foreign currencies.  

The company is a SaaS alternative to expensive enterprise solutions, giving  ambitious companies access to services which are often denied by the big banks.  The company is regulated by the Financial Conduct Authority (FCA).

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