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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance.

16th & 17th April 2024, Evolution London



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The Future of ROI: The CFO’s Role In Innovation

Chris Argent
Generation CFO
Christopher Ortega
Fresh FP&A
Fractional CFO

In this enlightening talk, Chris and panel will delve into the evolving landscape of Return on Investment (ROI) and how it must change and transcend traditional financial metrics, as the business world accelerates towards a more dynamic and innovative future. Understanding and measuring ROI requires a fresh perspective that goes beyond the conventional focus on cash inflows and outflows toward impact on people, the pace of change, and competitive advantage.

April 17 @ 15:15
15:15 — 15:45 (30′)

Main Stage

Chris Argent, Christopher Ortega