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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance.

16th & 17th April 2024, Evolution London



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Step Beyond: Mastering the Art of 25%+ Organic Growth YoY in Accountancy and Advisory.

Mitch Hahn
Ashlee Cooper
Ellice Whyte
Business Psychologist/Director or Mindset
Daniel Cooper
Managing Partner

The focus of our discussion will revolve around the importance of accountants listening to other accountants who have hands-on experience in achieving exponential growth, rather than solely relying on advice from firms with limited growth rates, business growth specialists, consultants, or, big 4 firms who have no small practice experience.

We will delve into the key factors that contribute to successful organic growth strategies, such as effective business development, marketing, leadership structures, systems and processes, and the essential mindset required for fast, yet sustainable growth.

The panel will discuss:
– How can accountants navigate the challenges of growth and development, especially when advice from traditional firms may not align with the goal of achieving exponential growth?
– What role does effective business development play in driving growth in the accountancy field, and how can accountants enhance their business development strategies?
– How can accountants’ market themselves effectively while ensuring they have the confidence, conviction, and strategic processes to deliver on their promises, particularly in the realm of advisory services?
– What are the key obstacles faced in streamlining business operations, and how can automation and efficient practices enable scalable growth without a substantial increase in workforce?
– How can mindset and a focus on mental and physical well-being contribute to achieving growth and effective leadership in the accountancy industry?
– What strategies can be employed to cater effectively to the diverse needs of clients and maintain a positive culture within an accountancy firm?
– How can organisations ensure they have the right people in the right positions and foster effective communication with staff to drive growth and development?
– Why are advisory services important in the accountancy industry, and how can accountants embrace this shift to drive growth and innovation?
– What are the challenges and opportunities in developing a well-defined marketing strategy to convert brand awareness into tangible leads in the accountancy sector?
– What are the pros and cons of bringing marketing in-house, and when do you know it’s the right time?
– Why shouldn’t firms rely on ‘client referrals’ as their main source of lead generation?
– How out of the box, template marketing content is having a negative impact on the businesses brand trust, awareness, perception, and lead generation.
– How can accountants reimagine the industry and integrate principles from sports physiology to drive growth and unlock their true potential?

Join us for an enlightening panel discussion that will empower accountants to drive growth, overcome challenges, and unlock the true potential of their practices.

April 17 @ 15:15
15:15 — 15:45 (30′)

Fireside Chat

Ashlee Cooper, Daniel Cooper, Ellice Whyte, Mitch Hahn