Accountants wanting to generate more leads and win more business is nothing new. Now more than ever, though, we’re hearing from people who are more interested in generating the right leads than generating lots of leads – but aren’t sure how to go about doing that.
Staying ahead of the curve means working smarter: attracting and working with your ideal clients and doing the type of work that’s most efficient, profitable, and enjoyable. But getting there can be easier said than done.
One of the hardest things to do as a small business owner is create the space you need to step back, work out exactly what your goals are and assess your unique selling points. Getting that objectivity can be difficult – but it’s critical to position yourself appropriately and put yourself in front of your target audience.
We know that lots of accountants feel like their lead generation efforts are fruitless, because they’re hard to measure. How do you know which of the tactics you’re trying is the most effective? How much money should you spend? And sometimes, where do you even start?
At Capium, they’ve always set out to take the hard work, leg work, and guesswork out of running an accountancy firm. That’s why they’ve put together this quick guide to look at how to generate leads for your accounting firm – starting with some simple steps to help you identify who you’re trying to attract, what work you love doing, and how to measure what’s working and what’s not.