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Session #9 Low & No Cost Customer Acquisition Strategies

There are smart ways to acquire new clients that cost little or nothing, and there are strategies that cost more to deploy than they generate in profit, which ones will you focus on to grow yours and your client’s business?

In Session #8 Gavin Jones of Lewis Ballard and Xeinadin gave all of us an invaluable reminder of the importance of focussing on two of the most important growth drivers of all:  Increasing the transaction frequency and the average transaction value.

Now the other growth drivers have been ‘fixed’ your return on investment in new customer acquisition has been optimised, it is time to look at methods and strategies to acquire more of the ‘right’ soft of client. Join us at 11:00 on Thursday to discover…

  • How important it is to clearly define the profile of your ideal client
  • Strategies to develop and strengthen your relationship and trust with prospective new clients
  • A simple step by step check list for New Customer Acquisition

Chapters

1. Recap of previous sessions

1m52s

2. How many new clients do you need?

9m23s

3. Client relationships

12m0s

4. The client acquisition process

14m28s

5. Understanding your target audience

18m48s

6. Where's your proof - how to appeal to your targets

24m13s

7. Communication and engagement

30m07s

8. Improving customer acquisition checklist

31m59s

9. Attracting the perfect client

33m27s

10. Revenue impact

39m51s

11. Q&A Session

42m02s

12. Recommended actions

43m43s

Daniel Plowright

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