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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance.

16th & 17th April 2024, Evolution London

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£0 to £1m turnover in 3 years with advisory at the core

In this revealing session, Paul Surtees will tease out some of the secrets flinder founders, Alastair and Luke, applied in their strategy for growth. You will hear how they grew flinder from just an idea on a beach to a £1m, multiple-award winning brand, in less than 3 years.

Chapters

1. 1. The birth of flinder

01m37s

2. 2. Day 1 strategy for flinder

04m54s

3. 3. Planning ahead & goal setting

12m12s

4. 4. The importance of data

14m14s

5. 5. Using partners to deliver ancillary services

23m42s

6. 6. Avoiding bottlenecks and focussing on advisory

25m29s

7. 7. Organisational structure & process

29m39s

8. 8. Accounting Planning Workshops

34m52s

9. 9. Introducing 3rd partner partners to clients - branding

40m47s

10. 10. Mistakes & Learnings

42m53s

11. 11. Using time efficienctly

50m08s

12. 12. Pushing the business into new areas

54m48s

13. 13. Organic growth vs acquisition

58m13s

Alastair Barlow, Founder, flinder

Alastair is founder and Chief Dreamer at flinder. flinder provides accounting, consulting and rich real-time management information for growing businesses. As well as his work with fast-growth businesses and transforming finance functions, he writes for AccountingWeb in a monthly column, sits on the ACCA Practitioner’s Panel Network and was shortlisted as Business Person of the Year in 2019.

flinder is an international and multiple award-winning accounting, consulting and data analytics business.

Paul Surtees, Co-founder, Capitalise

Paul is the Co-founder of Capitalise and has more than 13 years of banking experience. He previously worked as an Executive Director at Goldman Sachs, leading their sales teams. As an investor and mentor to SMEs, Paul recognised the challenges advisors had in sourcing finance for their clients and founded Capitalise.

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