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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance.

16th & 17th April 2024, Evolution London



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Session #4 Help business owners understand the importance of cash flow

Most business owners believe sales is the solution, when in many cases it is the nail in the coffin.  Cash Flow is little understood, especially by clients, in this session Graeme will share some top tips that will work for you and they will blow your clients mind.  This session is invaluable:

  • Step by step to do lists to improve Debtor Days, Cash Flow and WIP, (or Stock for clients)
  • Why Cash Flow is like oxygen, without which the patient (business) dies
  • Why you are your clients best option for improving credit control


1. Recap


2. Creditor & debtor days and the importance of cash flow


3. How to improve debtor days


4. How to improve creditor days


5. How to optimise stock strategy


6. Measuring progress & comparing it to your plan


7. Pulling it all together


Graeme Tennick

Founder, Tennick Accountants

Having initially trained within a similar small practice for over five years before moving on to roles within PricewaterhouseCoopers and senior roles with public sector Graeme formed his practice, Graeme Tennick & Co Chartered Certified Accountants, in 2012.

Graeme is a Fellow of the Association of Chartered Certified Accountants, is on the North East Counties Members Panel of Association of Chartered Certified Accountants and has vast experience of having working alongside some of the largest companies in the world whilst also assisting start-ups.

It was these very different experiences that led Graeme to identify a gap in the market whereby people wanted to deal with people in language they understood when it came to accountancy.  They wanted a pro-active modern approach that would in monetary terms improve their lives and this was the foundation with which Graeme built his existing practice.

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