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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance



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The magic of unlocking opportunities in times of change

When the winds of change blow, some build a wall and others build a windmill”

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what’s happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.

Jonathan presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success. In this session Jonathan shares the 7 mindsets needed to create the most powerful business models.


1. 1. Mindset towards change


2. 2. Productive paranoia


3. 3. Elevation


4. 4. Barrier Navigation


5. 5. Paradox Management


6. 6. Alternative ROI


7. 7. Mess Finding


8. 8. Enabling Culture


Jonathan MacDonald is an award-winning, bestselling author and one of the most in-demand keynote speakers in the world on the topics of change, digital transformation, mindset, innovation, strategy and the future. He is also the Chief Marketing Officer at Minima, the completely decentralized blockchain for value and information transfer, enabling people to exchange anything with anyone.

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