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Digital Accountancy Show 2024

Your front row seat to the future of accounting & finance.

16th & 17th April 2024, Evolution London



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Transformation at scale – what accountancy firms can learn from Jaguar Land Rover

In this session Alastair Barlow, Co-Founder, and Chief Dreamer at flinder talks to Michael Mills, Finance & transformation Director at Jaguar Land Rover about how data and digital transformation has revolutionised JLR’s business. In this session you will learn:

* Tangible examples of where data and analytics can shift behaviours, grow revenue and increase margins – saving over £10m in one example

* How to get started with data and analytics

* A better understanding of softer skills to get the most from data and analytics for your accountancy practice


1. 1. Jaguar Land Rover - data & analytics overview


2. 2. Identifying where to apply data & analytics


3. 3. Building a data & analytics team


4. 4. Example of effective data & analytics projects


5. 5. The practical benefits to JLR


6. 6. Data vs the brand


7. 7. Training the data & analytics team


8. 8. One tip on data & analytics


Alastair Barlow, Founder, flinder

Alastair is founder and Chief Dreamer at flinder. flinder provides accounting, consulting and rich real-time management information for growing businesses. As well as his work with fast-growth businesses and transforming finance functions, he writes for AccountingWeb in a monthly column, sits on the ACCA Practitioner’s Panel Network and was shortlisted as Business Person of the Year in 2019. flinder is an international and multiple award-winning accounting, consulting and data analytics business.

Michael Mills, Finance & Transformation Director, Jaguar Land Rover

Michael is the Finance & Transformation Director at Jaguar Land Rover and is at the heart of the companies digital transformation projects. Michael’s role as manager of the finance and transformation teams puts him at the rockface of JLR’s exploration of innovation and performance excellence.

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