Digital Accountancy Show 2025 Agenda - Digital Accountancy Show 2025

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DAS25

Replaced: The rise of the AI Agent

Main Stage

10:15 – 10:45
- DAS25
Jason Staats, Headmaster - Realize LLC
Leading the cloud revolution; Technology strategies of leading firms

Main Stage

11:30 – 12:00
- DAS25
Don't survive; thrive: Macro trends reshaping the accounting industry

Main Stage

12:45 – 13:15
- DAS25
Kate Hayward, UK Country Manager - Xero
Missing out: why accountants need to embrace business process outsourcing for midmarket clients

Main Stage

13:30 – 14:00
- DAS25
Nicki Savill, Partner - Moore Kingston Smith

Katherine O Carroll, Director - BDO

Richard Woolgar, Head of Outsourcing - Armstrong Watson

Matt Lewns, Partner Manager - iplicit
MTD for Income Tax: ready or not?

Main Stage

14:30 – 15:00
- DAS25
Tony Stevenson, Senior Digital Enablement Manager - FreeAgent

Shawn McIndoe, Digital Operations Manager - Dains Accountants

Stuart Pedlar FCCA MAAT, Digital Lead - Westcotts

Russell Frayne, Director of Transformation - Gravita
Innovation in Action: Strategic Insights from US CIOs

Main Stage

15:30 – 16:00
- DAS25
Bob Fink, Chief Information Officer & Chief Operating Officer - Honkamp P.C.

Mark Edmondson, CEO & Co Founder - Inflo

Jeremy Schroeder, Principal - Chief Technology Officer - Pinion Global

Barry Brown, Chief Information Officer & Chief Operating Officer - MST

Donald Logan, Chief Information Officer - Grassi

Steve Perkins, Founder and Senior Advisor - Invicta Advisors LLC
The accountancy profession is on it's knees and dying (but there is still hope!)

Main Stage

16:30 – 17:00
- DAS25
Graeme Tennick, Chief Impact Officer - Tennick Accountants

Winning the price war: Standing out in a competitive market

Future Firms Theatre

10:15 – 10:45
- DAS25
Louise Kirk, Head of Partner Growth - Xero
Next-gen accountancy: Tools, trends, and transformation

Future Firms Theatre

11:30 – 12:00
- DAS25
Ian Phillips, Head of Partner Sales - Xero
Mastering app stacks to power-up your practice

Future Firms Theatre

12:30 – 13:00
- DAS25
Chris Tugman, Partnerships Manager – Ecosystem and Strategic Partnerships - Xero
MTD for IT: Technology and tools to prepare your practice

Future Firms Theatre

12:45 – 13:15
- DAS25
Andy Taras, Education Specialist - Xero

Jess Deadman, Senior Education Specialist - Xero
E-Invoicing unveiled: The future of digital transactions in the UK and beyond

Future Firms Theatre

14:30 – 15:00
- DAS25
Stuart Miller, Director of Product Compliance & Industry Engagement - Xero
Escape the accounting echo chamber: Lessons from other industries

Future Firms Theatre

15:30 – 16:00
- DAS25
Ian Phillips, Head of Partner Sales - Xero
Xero leadership unplugged: Ask us anything

Future Firms Theatre

16:30 – 17:00
- DAS25
Kate Hayward, UK Country Manager - Xero

The CFO Mindset Panel: All this tech, yet all this stress?

Evolution Theatre

10:15 – 10:45
- DAS25
Jack Overton, Accountant Partner Manager - AccountsIQ

Julie Sinsbury, Head of IT and Systems Development - Moore (South) LLP

Jack Deeming, Accounts Advisory Client Services Manager - Dains Accountants

James Sundin, Co-founder & Chief Evangelist - R.E.P.R.E.S.E.N.T
How to thrive in the era of AI agents, acquisitions and advisory excellence!!!

Evolution Theatre

11:30 – 12:00
- DAS25
Daniel Lawrence, CEO - Bots for That
How to create your own AI Avatar for your practice - for free!

Evolution Theatre

12:45 – 13:15
- DAS25
Billie Mcloughlin, Practice Consultant and Tech and AI Lead - 2020 Innovation
HMRC's Digital Vision: Game time for MTD

Evolution Theatre

13:30 – 14:00
- DAS25
Jonathan Athow, Director General for Customer Strategy & Tax Design - HM Revenue & Customs
From Head of Finance in industry, to 'advisory' at scale: My evolving, human-led, blueprint for the future of 'advisory'

Evolution Theatre

14:30 – 15:00
- DAS25
Dave Sellick, Director - Sidgrove
AI Agents: Can you train AI to become a full-time bookkeeper?

Evolution Theatre

15:30 – 16:00
- DAS25
Billie Mcloughlin, Practice Consultant and Tech and AI Lead - 2020 Innovation

Emma James, Founder - With Otto

Reuben Steenkamp, Co-Founder & CEO - Briefcase

Nicolai Thomson, CEO - Jenesys AI

Benjamin Sampson, CEO - Accounting Flow Ltd
Breaking Point: When to upgrade your clients' finance system

Evolution Theatre

16:30 – 17:00
- DAS25
Nicki Savill, Partner - Moore Kingston Smith

Nikola McNicol-Kenney, VP Small Business - Sage

Ewan Bolt, Director & Head of Digital Advisory - Johnston Carmichael

Nathan Keeley, Partner and Head of Cloud Accounting - Carpenter Box

From Likes to Leads: Harnessing Social Media for Accountancy Growth

Fireside Chat

10:15 – 10:45
- DAS25
Jack Stansfeld, Senior Partner Account Manager - Pleo

Jonathan Carr, Co-Owner & Director - Gravitate Accounting

Rosie Berridge, Founder - Accountability Edinburgh
How To… Get Away With Sales

Fireside Chat

11:30 – 12:00
- DAS25
James Sundin, Co-founder & Chief Evangelist - R.E.P.R.E.S.E.N.T
M&A from the frontline: PE investment, pre-sale due dilligence, and post-integration success

Fireside Chat

12:45 – 13:15
- DAS25
James Gosling, Director - AJ Chambers

Lucy Cohen, CEO - Mazuma

Scott Heath, Chief Executive Officer - DJH

John Holliday, Partner - Pocknells
The Death of Outsourcing

Fireside Chat

14:30 – 15:00
- DAS25
Mark McNee, EMEA Director - Frontline Accounting

Francesca McClory, Managing director - Future Cloud Accounting

Luke Streeter, CEO | FaaS - Ascendant Accountants Limited
How implementing Entrepreneurial Operating System (EOS) transformed how we run our firms

Fireside Chat

15:30 – 16:00
- DAS25
Rachel Harris, Director - striveX Ltd

Kieran James, CEO - Stryde Accountancy Ltd

Gemma Edwards, Partner - Head of Digital Business Management - Cooper Parry
The SaaSification of Accounting

Fireside Chat

16:30 – 17:00
- DAS25
Indi Tatla, Co-CEO - Bankable

John Toon, Tech Strategy Lead - Beever and Struthers

Ryan Pearcy, Founder - Digital Transformers

The Future of AI in Audit and Finance– Will We Ever Be Ready to Stop Micromanaging AI?

Tech Academy

10:15 – 10:45
- DAS25
Thilo Richter, VP Product & Engineering - DataSnipper B.V.

Lotte Williams, Senior Audit Manager - HaysMac

John Toon, Tech Strategy Lead - Beever and Struthers

Philip Brown, Audit Senior Manager - Menzies LLP
The four genAI things that will change tax (yes, really)

Tech Academy

11:30 – 12:00
- DAS25
Russell Gammon, Chief Solutions Officer - Tax Systems
Why AI means Xero can now handle your largest clients

Tech Academy

12:45 – 13:15
- DAS25
Michael Wood, Founder & CEO - Translucent
Tackling late payments: How QuickBooks can help your clients to get paid on time

Tech Academy

14:30 – 15:00
- DAS25
Rob Burlison, Director, International Corporate Affairs and Public Policy - Intuit QuickBooks

Abul Nurujjaman, Accountant - Taj Accountants

Terry Corby, Founder & CEO - Good Business Pays

Veshali Patel, Director - Pinnacle Advisory Services
AI: Beyond the bullshit!

Tech Academy

15:30 – 16:00
- DAS25
Nicholas Ashford, Partner - Fordhouse

Allan Wilson, Managing Director - Wilson Partners
How to Consolidate your AR Stack to Get Paid Easier

Tech Academy

16:30 – 17:00
- DAS25
Tom Pope, CoFounder - Adfin

Johann Goree, CoFounder - Engager.app

From Complexity to Clarity: How AI Simplifies R&D Tax Claims

Advisory Live

10:15 – 10:45
- DAS25
Adam McCann, CEO & Co-founder - Claimer
How to scope and deliver tech advisory services at scale

Advisory Live

11:30 – 12:00
- DAS25
Bethanie Hawkins, Digital Transformation Consultant - Menzies LLP

Florentina Sandu, Xero Migration Expert - Migrate My Accounts Ltd

Brandi Johnson, CMO + CoFounder - AppVentory

Ryan Pearcy, Founder - Digital Transformers
Meetings = Sales

Advisory Live

12:45 – 13:15
- DAS25
Mark Jenkins, CEO - The Gap 2014 Ltd
How to deliver payments as a service

Advisory Live

14:30 – 15:00
- DAS25
Lara Manton, Founder - LJM Bookkeeping Ltd

Russell Frayne, Director of Transformation - Gravita

Gavin Fell, Sales Leader Apron - Apron
Empowering inter-firm collaboration: Leveraging technology to share clients, specialisms, and expertise with other accounting firms

Advisory Live

15:30 – 16:00
- DAS25
Alex Falcon Huerta FCCA, Founder - Soaring Falcon

Reino Barkema, Managing Director - Fynbos Accounting

Tom Allerton, Director - Bitesize Consulting
Storytelling with numbers: How to help your clients understand the story in their business

Advisory Live

16:30 – 17:00
- DAS25
Alex Bond Burnett, Consultant @ Bold Behaviour Lab & Academy Manager at Cowry Consulting - Bold Behaviour Lab & Cowry Consulting

How to launch your own podcast to grow your personal brand

How To Hub

10:15 – 10:45
- DAS25
Francesca McClory, Managing director - Future Cloud Accounting

Aaron Patrick, Podcast Host, Certified Accountant - Ask the Accountant, Boffix

David Adderson, Co-Founder - Youtopia Solutions Ltd
Tech Magpie No More: How to Make Tech Work for Your Firm

How To Hub

11:30 – 12:00

Alexis Kingsbury, Founder - AirManual
The ultimate content creator's toolkit: 10 essential tools + 4 game-changing strategies

How To Hub

12:45 – 13:15
- DAS25
Grace Hardy, Director - Hardy Accounting
The Future of Financial Automation: What’s Next for Accountants & CFOs?

How To Hub

14:30 – 15:00
- DAS25
Charlie Callahan, FP&A Product Specialist & GTM - LiveFlow
How can accounting firms & tech vendors support sustainabiltiy initiatives

How To Hub

15:30 – 16:00
- DAS25
Rebecca Trudgett, Director and Founder - Switchfoot Accounting Limited
How to use AI to turn meeting transcripts into proposals, team training, social media posts (and more!)

How To Hub

16:30 – 17:00
- DAS25
Jordan Vickery, Director & Head of EMEA - Journey

Trent Mclaren, Co-founder - Vinyl

I sold my 7-year old firm in 3 months: Here's what actually happened during that process

Main Stage

10:00 – 10:30
- DAS25
Alastair Barlow, M&A consultant | flinder co-founder - Ascendant
Tech, Tactics & Tenacity: Unlocking High Performance in Sport & Business with Data, Resilience, and a Winning Mindset

Main Stage

11:15 – 11:45
- DAS25
Karen Ainley, SVP Accountants - Sage

Dan Biggar, Former Wales Rugby International - -

Sam Billings, England Cricket - -

Dr Pete Husemeyer, Co-Founder & Chief Innovation Officer - Sportable
Countdown to compliance: Preparing for Making Tax Digital for Income Tax

Main Stage

12:30 – 13:00
- DAS25
Stuart Miller, Director of Product Compliance & Industry Engagement - Xero

Craig Ogilvie, Director, Making Tax Digital - HM Revenue & Customs
The New CFO Technology Gap: Unlocking Growth with Smarter Tools

Main Stage

14:15 – 14:45
- DAS25
Irina Anichshuk, COO & Partnerships - Kolleno

Konstantin Dzhengozov, Chief Financial Officer - Payhawk

Robbie Hadfield, Director of Solution Engineering - Payhawk
Fireside chat with Jason Staats: All of your AI questions (and more) answered

Main Stage

15:15 – 15:45
- DAS25
Jason Staats, Headmaster - Realize LLC

Grow your practice with Xero's connected practice tools

Future Firms Theatre

10:00 – 10:30
- DAS25
Sam See, Education Specialist - Xero

Jess Deadman, Senior Education Specialist - Xero
The state of it: Why small businesses need you more than ever

Future Firms Theatre

11:15 – 11:45
- DAS25
Alexander von Schirmeister, Managing Director, UK and Emerging Markets - Xero
Accelerate your client services with Xero and Syft

Future Firms Theatre

15:15 – 15:45
- DAS25
Jodilee Manuel, Head of Product - Syft

Win, lose or draw on MTD Pricing

Evolution Theatre

10:00 – 10:30
- DAS25
Jack Choppin, Senior Accountant Success Manager - Sage
The cyber threat is real: What accountants can do to prepare for rising cybersecurity threats

Evolution Theatre

11:15 – 11:45
- DAS25
John Toon, Tech Strategy Lead - Beever and Struthers

Afsha Zeb, Technical Audit Consultant - Salford City Council

Oliver Crofton, Co-Founder and CEO - Continual
How to use AI to empower your team (not replace them)

Evolution Theatre

12:30 – 13:00
- DAS25
Aaron Wittman, Co-Founder - Xbert

Chloe Britnell, Partner - PJCO

Helen Rogers, MD - Ka

Will Rush, GM UK - Xbert
Sustainability & Carbon Accounting: Why accountants are uniquely positioned to help

Evolution Theatre

14:15 – 14:45
- DAS25
Joanna Auburn, Co Founder - Trace

Lindsay Ellis, Head of Accounting and Education - Sumday

Rupert Bull, CEO - The Disruption House
Deceit in the Digital Age: how to create a culture that is resilient to AI fraud

Evolution Theatre

15:15 – 15:45
- DAS25
Oliver Crofton, Co-Founder and CEO - Continual

Business owner > Practice owner: The mindset shift that's transformed our success

Fireside Chat

10:00 – 10:30
- DAS25
Emilio Vences, Co-Founder - Heaton Vences

Joseph Heaton, Co-Founder - Heaton Vences
Are traditional accounting skills becoming obsolete? Training the next generation

Fireside Chat

11:15 – 11:45
- DAS25
Gareth John, Director - First Intuition

Jenny Blewett, Head of Finance - Costello Medical

Andy Turpin, Partner - PEM

Abdul Basit, AVP - Public Investment Fund
Tech champions: the key to your firm’s success?

Fireside Chat

12:30 – 13:00
- DAS25
Dave Norwell, Sales Manager - FreeAgent

Becca Durrant, Manager ‑ Cloud Accounting - Saffery

Dayle Rodriguez, Systems Advisory Manager - Kreston Reeves

Jack Deeming, Accounts Advisory Client Services Manager - Dains Accountants
Time left on the table: reducing payroll and payment admin for strategic growth

Fireside Chat

14:15 – 14:45
- DAS25
Sherelyn Cowles, CBDO - Gooding Accounts

Niall McArdle, Sales Manager - Payroll - Bright

Daniel Heathcote, Senior Content Writer - Modulr

Rosie Berridge, Founder - Accountability Edinburgh
Making offshoring work: How to hire & retain global talent

Fireside Chat

15:15 – 15:45
- DAS25
Scott Findlay, Director - The Back Room

Eriona Bajrakurtaj, CEO - Major's Accounts, Volt Digital Transformations

How to master accounting workflow automation

Tech Academy

10:00 – 10:30
- DAS25
Katie Hawking, Head of Customer Success - Dext

Katherine O Carroll, Director - BDO

Simon Woodhams, Software Advisory Manager - Moore Kingston Smith LLP

Steve Cox, Business Intelligence Director - IRIS Software
Rise of the Robo-Bookkeeper: Designing your dream career in a Brave New World

Tech Academy

11:15 – 11:45
- DAS25
Ami Copeland, CEO - Institute of Certified Bookkeepers (ICB)

Dayle Rodriguez, Systems Advisory Manager - Kreston Reeves

Helen Rogers, MD - Ka
Does your tech-stack up? How to take your workflow from 60% to 100% with the right tech

Tech Academy

12:30 – 13:00
- DAS25
Amy Holdsworth, CEO - Clarity Street Pty Ltd
People & AI – Making AI Humanely Possible

Tech Academy

13:30 – 14:00

Phil Hobden, Sales Lead UK - Silverfin

Angus James Macgregor, CPO - Shaw Gibbs

Hollie Moore, Early Careers Manager - BKL

Richard Spofforth, Partner - Kreston Reeves
Why and how to run towards the ecommerce opportunity in 2025

Tech Academy

14:15 – 14:45
- DAS25
Elspeth Cordray, UK Go-To-Market Manager - A2X

Fatima Salhab, Senior Finance Manager - flinder

Oliver Blackmore, Director - Elver E-Commerce Accountants

Adam Pritchard, Company Director - Linford Grey Associates
Cloud security for accountants: Safeguard your practice and clients

Tech Academy

15:15 – 15:45
- DAS25
Simon Kershaw, Director of Technology - Wolters Kluwer Tax & Accounting UK

Julie Sinsbury, Head of IT and Systems Development - Moore (South) LLP

The 4 ingredients of happiness: How to transform your job from paycheck to passion

Advisory Live

10:00 – 10:30
- DAS25
Mark Jenkins, CEO - The Gap 2014 Ltd
Why Client Payments is the Most Overlooked Opportunity in Accounting Tech

Advisory Live

11:15 – 11:45
- DAS25
Henrik Grim, CEO & Co-founder - Mimo

Angelika Buciene, VFO Client Manager - HB&O

Stuart Grosvenor, Director - HB&O
Using Client Feedback to Drive Revenue and Profit Growth

Advisory Live

12:30 – 13:00
- DAS25
Liz Hobkinson, Senior Consultant - Verity Relationship Intelligence
How to deliver Outsourced CFO services (and scale it beyond just you!)

Advisory Live

14:15 – 14:45
- DAS25
Kat Wellum-Kent, Founder - Fractional Finance

How to use Microsoft Co-Pilot to automate your firm

How To Hub

10:00 – 10:30
- DAS25
Dan Boyles, Head of AI Technologies - First AI Group
LIVE DEMO: Under the Bonnet of the Most Advanced Month-End Ever Seen Live: Honest and Unfiltered

How To Hub

11:15 – 11:45
- DAS25
Dave Sellick, Director - Sidgrove
Building a Future-Ready Practice: Optimising Operating Models with Outsourcing and Tech

How To Hub

14:15 – 14:45
- DAS25
Pramith Naidu, VP - New Business & Client Relations - QX Accounting Services

Mike Senior, Partner - Bright Partnership LLP
AI-Driven Success: Building a Thriving Culture in Accounting

How To Hub

15:15 – 15:45
- DAS25
Andrew Whyatt-Sames, Co-Founder - uptakeAI